Director of Marketing and Retail Strategy, James Patterson Publishing Program
SUMMARY:
The Director of Marketing and Retail Strategy is responsible for leading the strategic direction and execution of consumer-facing marketing and retail initiatives across the Patterson publishing program. This role requires a results-driven leader who thrives in a fast-paced, evolving environment, with the ability to design and execute impactful marketing campaigns, produce actionable sales insights, and develop innovative growth strategies in collaboration with senior leadership.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Campaign Leadership: Design, execute, and report on consumer-facing marketing and advertising campaigns for 12+ major frontlist and key backlist initiatives per year, ensuring alignment with author, publisher, and imprint goals
- Sales & Analytics Reporting: Produce weekly and quarterly reporting on sales data and trends with meaningful commentary, including analysis of the impact of consumer and trade-facing campaigns and retail sales initiatives
- Growth Strategy: In conjunction with the Publisher, set and execute new growth strategies that expand readership, strengthen brand positioning, and support long-term program sustainability
- Cross-Functional Collaboration: Partner with key stakeholders—including the Publisher, Associate Publisher, and James Patterson to ensure strategic buy-in and alignment across editorial, sales, publicity, art, and advertising & promotion.
- Budget & ROI Oversight: Build analytics that justify marketing spend, and collaborate with the advertising and promotion department to determine and manage campaign budgets.
- Innovation & Best Practices: Stay abreast of emerging marketing and retail practices across publishing and adjacent industries, introducing new strategies to strengthen the imprint’s marketing performance.
KNOWLEDGE, SKILLS & ABILITIES REQUIRED:
- Brand Experience: Demonstrated experience working on major brands or comparable high-profile publishing programs.
- Cross-Functional Leadership: Proven ability to collaborate across departments, manage multiple stakeholders, and lead complex campaigns from concept to execution.
- Organizational Excellence: Highly organized with the ability to track, manage, and report on multiple projects simultaneously while maintaining attention to detail.
- Marketing Expertise: A strong working knowledge of current marketing, consumer engagement, and social media practices.
- Professional Presence: Strong consultative, communication, and relationship-development skills, with the ability to represent the program at the highest levels internally and externally.
- Results Oriented: Motivated, resourceful, and accountable, with a track record of delivering measurable results and driving growth.
As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.
Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The compensation for this position is $110,000-$130,000. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.
The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.